Compliance & Ethics

Political advisory carries a profound responsibility. At Greyline Strategies, we adhere to a strict code of ethics that governs how we operate, who we work with, and the strategies we recommend.

Responsible Communication

We are committed to preserving the integrity of the democratic process.

Our advisory work excludes practices that undermine democratic integrity, including:

• Disinformation or the deliberate spread of false news.
• Hate speech or communication intended to incite violence or communal disharmony.
• Personal attacks that violate privacy or dignity.
• Manipulation of digital platforms through inauthentic behavior (bots, fake accounts).

Separation from Paid Promotion

We are a strategic advisory firm, not a media buying agency. While we may advise on the content and strategy of paid communications, we maintain a clear separation from the financial transactions of ad placement.

This ensures our advice remains objective and focused on effectiveness rather than media spend commissions.

Legal & Regulatory Compliance

We operate in full compliance with Indian electoral and political communication laws.

This includes the Representation of the People Act and Election Commission of India guidelines.

Client Selection

We reserve the right to decline engagements that do not align with our ethical standards or where we believe our counsel cannot be effectively implemented. Our commitment to our values takes precedence over commercial interests.

Ethical discipline is not a constraint on our work — it is the foundation of it.